Apple

Apple showcases Table Mountain, Muizenberg in iPhone 7 tutorial videos

As smartphones become more complicated, manufacturers are finding novel ways to educate their consumers. Apple’s new video campaign does just that, shedding light on…

Apple’s now valued $270bn more than Microsoft, $145bn more than Alphabet

While its latest quarterly figures were less than impressive, Apple’s persistent market growth remains undoubted. The Cupertino-based technology company is the first in the…

Apple’s latest acquisition monitors the things you do in bed

Smart tracking technology has taken off in recent years, with wearables and internet of things gadgets featuring more prominently in homes across the world….

Apple’s struggled to make money from iPhone sales in Q2 2017

While Facebook and Google make most of their money from advertising, Apple’s in an altogether different boat. The company published its Q2 2017 financial…

Apple bars apps from promoting their prices

If you’re looking to put your free product in the iOS App Store, you’re going to have to settle for the simple “Get” button…

Apple sells 78m iPhones in quarter, record revenue in tow

Apple didn’t have the greatest fourth quarter results last year, but the new iPhone has done massive business for the brand. “The company posted…

Is Vitality’s Apple Watch deal worth it? Cape Town blogger finds out

Discovery Vitality’s Apple Watch deal is undeniably tempting. You buy Cupertino’s latest wearable packed with swanky tech, and exercise to drop the eventual price….

Apple users spent $1.1bn on apps over holiday season

There really is no stopping Apple. The Cupertino-based technology giant on Wednesday announced that its customers had spent US$1.1-billion on apps and in-app purchases,…

This is why the internet really needs green energy

The physical realities of data are far from popular conceptions of the internet as a vapourless “cloud.” Online services, especially for streaming video content,…

How ‘2001: A Space Odyssey’ inspired Apple’s mobile device line-up

The Apple iPod, iPhone, and iPad are products that were far advanced at their time of introduction and revolutionized each of their respective market…

Apple Music now available for Android on Beta, missing some key features

Apple Music has finally made its way to the Android ecosystem. The arrival on Android comes a few months after it launched on iOS….

Apple Q4 2015 earnings reveal 48.04m iPhones sold in the quarter

Apple has announced its numbers for the quarter that ended on 26 September 2015 and the Cupertino-based tech giant is doing exceptionally well. The…

New iPhone 6s ads showcase its camera and Siri’s hands free feature

Continuing its vigorous plan to show off the iPhone 6s and its features, Apple has released three new ads to show off the camera…

Tim Cook lifts the lid on Apple Music’s subscriber numbers

Apple Music currently has 6.5-million paid subscribers, with another 8.5-million using the free three month trial. Those were the key numbers revealed by Apple…

Can Apple Music crack China’s fragmented streaming market?

On September 30, Apple sent out a Press Release that is likely to have profound implications for the Music Industry. “Apple today announced that…

Apple shows off some funky commercials for the Apple Watch

Cupertino based tech giant Apple has launched six new 16 second long video commercials to show off the Apple Watch’s prowess. The adverts are…

Chinese market can now access Apple Music, iTunes movies, iBooks

Apple is getting cosy with China in a big way by launching Apple Music, iTunes movies and iBooks to customers in China. The Chinese…

Apple sells 13 million iPhones in just three days

On 25 September 2015, the new iPhone 6s and 6s Plus went on sale. As per usual, queues outside selected retailers were long. Three…

Less than a week after release, iOS 9 hits a record 50% adoption

According to Apple, iOS 9 is on more than 50% of iOS devices less than a week after launching, making it the fastest adoption…

The Apple of Everything: why Cupertino is winning in the quest for the next big thing

Few launches from the last few months contained more hype and frenzy than the recent Apple event — which saw the launch of the…

How Apple TV went from afterthought to exciting in one night

Apple TV has long been regarded by consumers as an afterthought in Apple’s product lineup. While each passing year brought new and much-touted updates…

Has Apple lost its love for emerging markets?

Another Apple event has come and gone with the company showing no real effort to enter Africa and other emerging markets. On Wednesday night,…

Apple launches iPhone 6S, 6S Plus with Apple A9, 12MP camera

Apple has been rather busy today in San Francisco, launching devices and new software packages left, right and centre. But we’ve seen some rather…

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