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LinkedIn

  • LinkedIn’s mobile app gets a redesign aimed at making connections more obvious

    LinkedIn has tweaked the design for its mobile app, giving user profiles a major makeover. The new profiles aim to provide a lot more context around how people connect and make it easier for people to talk to each other, even when they don't share connections. The new design, called "Blue Steel" internally, is meant to provide you with information about a person such as where they work, where they went to university and what interests they have. According to the professional social network, the new profiles are designed to help you "tell your story to other professionals when...

  • 4 reasons LinkedIn seriously needs to get it together

    Over the last couple months all the major social networks have been implementing changes, some for the worse and some for the better. But the one network that is still struggling to implement changes that have real value is LinkedIn. Although it is one of the biggest networks out there, and is especially helpful for B2Bs and recruitment LinkedIn needs to get it together. Here is why: Introduction of showcase pages Since LinkedIn removed support of the products & services page and brought in the showcase page many businesses and companies that had spent a bunch of money and time on building...

  • LinkedIn’s biggest obstacle China? Forget censorship, it’s culture

    With a Chinese-language site and WeChat integration, professional social network LinkedIn is going after China’s young up-and-comers. Many people were skeptical that a Western social network would be allowed over the country’s Great Firewall, but LinkedIn so far has been able to stay on the censors’ good side. “LinkedIn and maybe Snapchat are the only ones that can get regulatory approval here in China,” said Youku CEO Victor Koo in response to an audience question at last week’s China 2.0 forum. The event at Beijing’s Peking University also brought Derek Shen, the newly appointed president of LinkedIn China, to...

  • Here’s the number one reason that nobody’s interested in your LinkedIn profile (yet)

    Do you put yourself out there, ask people to link up with you via LinkedIn, and then all you hear is... crickets? There could be one very blatant reason why no one is interested in your LinkedIn profile (yet), and the good news is that it's relatively easy to fix. Journey with me to a recently networking event I attended. There were a variety of entrepreneurs at the event. As I was surveying the crowd… I noticed that some were better presented than others… My natural reaction to those who looked like they had stumbled out of their washing machine was, "What...

  • LinkedIn ramps up hiring as it readies Chinese version of Pulse

    LinkedIn, the global social network for working professionals, has ramped up its hiring efforts in China after officially launching there back in February. According to job postings on the website, the company seeking several candidates to fill positions such as events manager, head of marketing, head of sales, and chief editor for LinkedIn Pulse, the company’s up-and-coming news aggregation branch. “The China editor will oversee a Mandarin version of Pulse (formerly LinkedIn Today), LinkedIn’s widely heralded professional content product,” reads the job description. “Currently, 1.5 million English-language publishers feed into the product. Now, for the first time, Pulse will...

  • LinkedIn responds, says new Intro app is (mostly) secure, won’t store your email

    Like the idea of being able to spot real deals from spam emails but hesitant to risk your security? LinkedIn is hoping to ease your fears. The social networking site has responded to critics who questioned the wisdom of allowing all your messages to pass through LinkedIn's email scanning service by saying it "built the most secure implementation we believed possible". The social network sites new invite-only Intro extension, which displays added information about the sender of an email from their LinkedIn profile inside the Mail app on iPhones, drew concern from security analysts shortly after launch due to the...

  • LinkedIn’s dropped its age restriction to 13: here’s why it matters

    In one of my previous articles I spoke about how LinkedIn is opening the platform up to younger markets and specifically targeting students. This is a strong strategic move on LinkedIn’s part -- but it begs the question as to whether this kind of development is taking away from our youth's childhoods. Since 12 September, users as young as 13 have been able to sign up for the world’s largest “professional” network after it lowered its minimum age requirement. The thinking behind this is to encourage young people to plan out their career paths by comparing themselves to others on...

  • 5 reasons why every university student should be on LinkedIn

    LinkedIn can be described as Facebook for adults, and that in and of itself is powerful. Why is Facebook so popular? Because people use it to connect and share with people around the world and from different walks of life. So if one uses this same analogy and applies it to a business environment, it’s clear how effective a tool like LinkedIn can be. But that’s old news to the tech-savvy business person. Where there is huge scope for growth in the LinkedIn space however is within the student environment. And we're not just talking about people about to...

  • 5 things people need to do more of on LinkedIn

    It is widely acknowledged that LinkedIn is THE social network of choice for business people globally. With new features and functions being added on a regular basis and user numbers growing at a phenomenal rate, it has become a highly attractive platform for people in the business-to-business (B2B) marketing game. Here are five things you should do more of to improve your interaction and engagement with clients or prospective clients on LinkedIn. 1. Ensure your profile clearly articulates your value proposition Before you start connecting with anyone, ensure your LinkedIn profile is up-to-date and contains relevant information. Whether you are a...

  • LinkedIn can now help you find your perfect university match

    LinkedIn is a lot of things to a lot of people. For some, it's a valuable business tool. For others it's a batch of annoying emails in their inbox. And now, it's also a match-making service for universities and prospective students. The professional social network today launched pages for universities, which will be similar to its current offering for companies. They will however be slightly tweaked in order to allow universities to target prospective and current students, as well as keep teachers, alumni and parents up to date with what's going on in the community. Around 200 universities...

  • Ever wondered why LinkedIn isn’t blocked in China? Look at what it offers

    Among major social media sites, China blocks Twitter and Facebook (among others); heck, it even blocks Slideshare! But not LinkedIn. I might be jumping to conclusions too soon (I mean, things get blocked in China pretty rapidly) but it seems safe to assume that China knows LinkedIn has much to offer to the middle kingdom. Enough, apparently, to keep it from getting blocked. First, China has a hard time connecting with the rest of the world through the web. Besides email, LinkedIn is probably the only common major social networking platform that can be accessed by both people in China...

  • How to use LinkedIn to hunt down passive job candidates

    Companies are increasingly targeting passive candidates to fill vacancies as the skills shortage takes its toll on the availability of skilled candidates who are actively looking for a job. While around 20 percent of the workforce is made up of active candidates, this pool is increasingly dominated by more common skill sets, as companies do more to retain employees with scarcer skill sets. This forces companies into a strategic sourcing scenario where they are increasingly required to target passive candidates, who have not immediate plans to move to a new company. However, reaching passive candidates can be a...

  • Why using a personal LinkedIn account for recruitment seriously is dangerous

    There is a trend within companies to use the personal LinkedIn profile of one of their HR employees in their e-recruitment efforts to find potential candidates. In this scenario, the employee will either use a shotgun approach, pushing out vacancies to their network, or they will be tasked with trying to find a specific skill set. In this case, they’ll either look for those skill sets within their networks or try and find a second level contact through their own network to pitch the position to. Problematic approach: There are several disadvantages to this approach. Firstly, their reach...

  • LinkedIn lets you know who’s seen your updates, who you’ve been creeping

    LinkedIn has long offered the ability to see who has been viewing your profile, but what about your individual posts? Personalised insights seem to be the professional network site's next way to provide you information on exactly how well (or poorly) your updates are being received. In a bid to drive engagement, LinkedIn's launched a 'Who's viewed your updates?' feature which shows you not only how many users have seen your posts, but also whether they're direct connections or in your extended networks, and whether they liked or commented on it. The box will occupy a spot on your...

  • LinkedIn news section gets magazine-style revamp

    LinkedIn has made another step toward being a serious player in the online media space with the revamping of its news section. The refreshed look on LinkedIn Today sees it take on more of a magazine feel and comes with the introduction of channels, which allow people to follow broader topic areas that cross multiple industries and professional sectors. The sectors covered by the new channels include Your Career, Economy, Social Impact, Big Ideas and Innovation, and Higher Education. Once you follow a channel, says LinkedIn, you will automatically see updates from that channel directly in your homepage stream. The professional...