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Think the iPhone is still just for developed markets? The BRICs would beg to differ
There’s a great deal of focus on iPhone sales trends in North America and Europe, particularly from the tech blogger echo-chamber. That’s understandable, given…
Apple and Google have already won the smartphone wars, now what?
Last year, Android and iOS devices accounted for 93.8% of global smartphone shipments. That’s 94 out of every 100 shipped to operators and retailers….
Mass mobile marketing campaigns: why basic tech works better
The emerging markets mobile landscape does not, as yet, reflect those of more mature economies. Indeed, the smartphone penetration levels in a mid to…
Beyond Flappy Bird: could Vietnam teach the world a lesson in mobile games?
By now, everyone has heard of Flappy Bird. It quickly rose to prominence and is arguably the Gangnam Style of mobile gaming. With over…
