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Mobile

  • Mobile adspend set to top $105bn by 2019

    It's difficult to overstate the importance of mobile. According to GSMA, there are currently around 3.6-billion unique mobile subscribers around the globe, with another billion expected to be added by 2020. By the time that happens, Sub-Saharan Africa alone is expected to have more than half a billion mobile subscribers. With that growth comes opportunity, especially in mobile advertising, which is expected to worth US$105-billion by 2019. That's according to a new paper by Juniper Research, which suggests that as mobile adspend tops the US$100-billion mark, it will also account for 44% of worldwide digital adspend around. The...

  • China sees its first smartphone shipment decrease in six years

    According to International Data Corporation (IDC), smartphone shipments in the last quarter decreased for the first time in six years in China, one of the largest and most contested markets in the world. IDC’s latest Mobile Phone Tracker shows that China’s smartphone market decreased by four percent year-on-year. The market decreased by eight percent quarter on quarter. IDC says that in the first quarter of 2015, about 98.8-million units were shipped. The IDC report also echoes Apple’s financial result a few weeks ago which showed that iPhone 6 and iPhone 6 Plus are the most shipped smartphone in China....

  • 5 ways to keep your mobile devices secure

    It seems like every time you turn on the news lately, there are more stories of companies having their data stolen or corporate networks being hacked into. In fact, data theft and the hacking of business networks is actually on the rise. More and more of these attacks are originating with lost, stolen, or hacked mobile devices. This is compounded because many business IT departments still aren't sure of how to properly secure phones and tablets, or don't place a high priority on locking down these devices. How can you keep your employees' mobile devices safe? Here are five...

  • Mobile marketing’s consumer success shows why it has massive B2B potential

    The success of mobile marketing with consumers makes this a potentially valuable asset in B2B communications. But there are some important rules that must be observed. When brands speak to customers, their main priority is to grab those customers’ attention, so they tend to drop the formalities. This is why business-to-consumer (B2C) marketing tends to be more playful in tone than business-to-business (B2B) marketing, where the need for decorum is given more weight. Mobile marketing exemplifies this unspoken rule. Texting has been adopted far more in B2C conversations than B2B, which may be because the mass adoption of the...

  • Uber’s $3bn bid for Nokia’s Here Maps is the one you want to be successful

    According to the New York Times, Uber is rumoured to have put a bid for Here, Nokia’s mapping product. This is great news, not just for Uber but for the Uber user. Amongst its shortcomings, Uber’s mapping is shoddy at best. Often Uber drivers wonder off into the wild, heading in the wrong direction, when the pickup location had been clear and showed the right location on the user’s mobile device. Going up against Uber though is a consortium including German carmakers such as BMW, Mercedes-Benz, and Audi and Baidu, China's biggest search engine. Facebook announced a partnership with...

  • The Snapscan effect: how mobile payments made QR codes relevant in South Africa

    Flash back a few years and things weren't looking great for QR codes. The Matrix barcode, first designed for the automotive industry in Japan, had its supporters to be sure, but the idea that they were largely a total crock seemed to increasingly be the consensus. Over the last year however, that's changed in South Africa, largely thanks to mobile payment apps like SnapScan. According to new research from technology research company World Wide Worx, the format first took off in the country thanks to BlackBerry Messenger, where it became the quickest way to add a friend. In the...

  • Google confirms mobile has overtaken desktop search in 10 markets

    Google has revealed that mobile search has overtaken desktop in more than 10 countries, highlighting just how vital smartphones have become to our daily ability to function. Consumers, particularly on mobile devices, Google says, now have higher expectations than ever before. The company states that consumers on mobile devices “want everything right, and they want everything right away” and this requires marketers to answer to consumer’s needs in the moment. Hardly surprising then that the internet giant made mobile visibility one of the most important factors in its search algorithm. Google further explains that its investment in mobile is...

  • Facebook introduces a way to share less personal data with third-party apps

    Facebook, the biggest miner of people’s data, introduced a year ago, a way to limit how much personal data third-party apps have access to. Apps then had until 30 April 2015 to change to the new settings. The new version of Facebook login has better privacy controls. It allows users to choose which information they want to share. Signing into an app via Facebook is convenient until one becomes cognizant that third-party apps are not pointlessly asking access to one’s Facebook but are actually digging through the minefield of data and obtaining it for whatever reason. It is no...

  • Samsung reclaims throne from Apple, ships 83.2m units in Q1 2015

    Samsung might have posted less than impressive financial results for its first quarter but it would appear that it's not all gloom for the company. According to the latest research by Strategy Analytics, Samsung has reclaimed the smartphone shipments crown in the first quarter of 2015. Going by the latest figures, smartphone shipments saw a growth of 21% in globally, reaching 345-million units in the first quarter of 2015. In this quarter, Samsung overtook Apple to reclaim the title of the world’s largest smartphone vendor by volume. The South Korean company shipped 83.2-million smartphones in total worldwide and captured 24% market...

  • Evernote introduces more affordable premium plans

    Online workspace provider Evernote has rolled out a new pricing plan. The new plans are Basic, Evernote Plus and Evernote Premium. Basic is free, and the company says that though it is free and has limitations, it is nothing that would slow an early user. Evernote Plus is one of the new plans and costs US$2.99 per month US$24.99 per year. The tier has 1GB monthly uploads, allows for offline access to notes on mobile, passcode lock, and has the ability to automatically turn emails into notes in Evernote. The other new tier is Evernote Premium which has unlimited uploads and is...

  • Samsung’s net income plunges as smartphone competition heats up

    Samsung released its first quarter results and, in spite of the launch of its flagships, the Galaxy S6 and S6 Edge, it is not looking great for the South Korean company. It's worth noting though that it might be too early to the results of the two flagships. Samsung of course expects to see strong mobile demand. The first quarter results show that Samsung’s net income has plunged by 39%. The company reported that its first quarter income was 4.63 trillion won (US$4.35-billion), compared to 7.49 trillion won one year earlier. Sales were down by 12% from a year earlier to 47.12...

  • Smartphone shipments grow in Middle East, Africa as affordable devices become popular

    Smartphone shipments to the Middle East and Africa, according to a Q4 2014 Handsets tracker released by analyst International Data Corporation (IDC), experienced an unprecedented year-on-year growth of 83% in 2014. The growth was primarily caused by the increased availability of cheaper models and dual-SIM devices. In 2014, smartphones accounted for 41.9% of all mobile handset shipments to the region, up from 27% in 2013. The growth of more affordable smartphone, though a positive thing, has negatively affected feature phones. Year on year in 2014, feature phone shipments were down by 4.5%. Smartphones priced under US$100 captured 20% share of...

  • Facebook’s Hello app is caller ID on steroids

    Facebook has released a new app that shows users more information about the person calling them. The Hello app -- built by the same team that built Messenger -- connects with Facebook so you can see who is calling, block unwanted calls and search for people and places. The app rolls out today on Android and it is up for public testing in the US, Brazil, and Nigeria. This type of app is nothing new. We've seen this technology from TrueCaller in the past, and Hello resembles TrueCaller in some aspects, but this is Facebook and it has the potential...

  • Google’s mobile-friendly update: is your website UX ready?

    If you're in any way involved in the online space, this is pretty intense. On 21 April, Google will launch a new mobile-friendly algorithm that will reward websites that are fully optimised for mobile with higher rankings in search results. The update aims to make Google even more useful to people by training its bots to search more like humans. Outlawing text that’s too small to read, links that are too close together to tap, and software uncommon to mobiles like Flash, among other factors, it all comes down to improving the overall user experience (UX). That's great for...

  • Global smartphone shipments reach 291.2m units in Q1 2015

    The global smartphone shipments for the first quarter of 2015 reached 291.2-million units, a drop of 9.2% compared with the prior quarter, according to the latest research by TrendForce. Samsung is dominating the smartphone market with a market share of 27.8 % in the first quarter of 2015, improving from 24.7% in the fourth quarter of 2014. Apple came in at number two on the list with a market share of 19.9%, its share declining from 23.2% from the fourth quarter. The success of Samsung is owed mostly to its flagship, the Galaxy S6 and S6 edge proving to...