Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
10 tips to repair your negative online reputation
No matter how excellent your brand is, misconduct and negative comments online can very quickly damage your digital reputation. You might not be able…
Give your audience choice, don’t use non-skippable YouTube ads
Imagine walking in a mall, browsing through the shops and suddenly an invisible barrier appears in front of you, forcing you to now spend…
Social media marketing: creativity is not enough
Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can…
Facebook begins testing ‘At Work’ enterprise product
Facebook today confirmed that it has begun testing on Facebook at Work. The app, which blends elements of the Facebook experience into an enterprise…
