We all have them. Those apps we open without thinking. Not because we need anything in particular, but because they feel… safe, in some…
What Twitter’s ZipDial buy tells us about mobile in emerging markets
The chirpy blue bird has just acquired India’s ZipDial, which is a popular mobile marketing and analytics platform for emerging markets. TechCrunch estimates the…
Why did Charlie Hebdo beat out Boko Haram in the battle for your timeline?
The significance of a tragedy and the loss of human life cannot be measured in numbers. Are the lives of those 17 French journalists/cartoonists…
Give your audience choice, don’t use non-skippable YouTube ads
Imagine walking in a mall, browsing through the shops and suddenly an invisible barrier appears in front of you, forcing you to now spend…
Social media marketing: creativity is not enough
Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can…
