A Season Full of Action Spring in South Africa means a packed sports calendar. From the Rugby Championships to PSL soccer and cricket on…
6 questions every brand should ask when establishing its social identity
Many times when I’m working with businesses and explaining social media in detail, I hear the following — “We know that social media marketing…
Sina Weibo hits 34 977 posts in the first second of the Chinese New Year
Yesterday saw the ushering in of the Chinese New Year — and it seems that everyone who wasn’t busy setting off fireworks at the…
Going through a social media crisis? Try over-communicating
In spite of going “social” and the amount of networking tools, gadgets and countless hours of employee training available, there is never a lack…
5 simple things you can do on LinkedIn to boost your career
If social networks were people then LinkedIn would be the grey-suited accountant sitting at the corner of a party too shy to talk to…
