Washington and Beijing Reach an Agreement The long-running dispute over TikTok’s ownership is finally nearing resolution. U.S. and Chinese officials have confirmed a framework…
Want to know about the future of social? Look where mobile’s going
eMarketer recently released a survey in which CEOs from the media and entertainment industries worldwide were asked their opinions on what was going to…
Facebook tells advertisers to forget the clicks
Forget the clicks, they only tell half the story. That’s the message Facebook is preparing to send out to advertisers as it unveils new…
Exactly how much social media is enough?
One question I’m often asked by clients is “How much social media is enough?”. In reality, there’s a fine little line between not using…
Could your Klout score land you your next job?
There’s quite a bit of controversy over an advert put by Salesforce for a community manager whose qualifications include having a specific Klout score….
