The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Facebook tells advertisers to forget the clicks
Forget the clicks, they only tell half the story. That’s the message Facebook is preparing to send out to advertisers as it unveils new…
6 tips for small businesses looking to really engage on the social web
Usually when small businesses jump on the social media bandwagon they see the social web as another one-way broadcasting channel such as TV, radio,…
Facebook Offers for Pages: An awesome weapon in any social campaign
For the past several months Facebook has been experimenting with a small number of businesses that have pages concerning a new feature called Facebook…
The cull has started: Facebook is clearing out fake likes from fan pages
If you’ve been staring at your Facebook Insights panel in frustration and wondering why your fans are suddenly unliking your page, don’t blame your…
