F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Forget the ‘likes’: the best social campaigns are smaller, engaged
I was sitting in a strategy meeting the other day of a company that was scoping out media and platforms for its below the…
6 reasons Sleek Geek’s use of social could actually get people exercising
You’re a typical geek. All your waking hours are spent bathed in the pale glow of a screen. Your workstation is cluttered with empty…
Is there a way to guarantee that your video will go viral on YouTube?
Virality. It’s the new holy grail, the mecca of marketing. Everyone wants it but nobody knows how to get it. It just happens: it’s…
How do you solve a problem like a social influencer?
“How are we going to tell people about us?” “An influencer.” “Brilliant!” And everybody around the boardroom table taps the social media yeoman on…
