Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Facebook and Google: what earnings calls can teach us about tech giants
Earnings calls underscore some of the strategies being deployed in the tech industry. Take Zynga’s Q2 earnings for example: announcing that it lost US$22.8-million,…
Facebook’s first earnings report exactly as expected, stock price falls anyway
Well there’s one for the books. The analysts were pretty much dead on the money when it came to Facebook’s first earnings call as…
Facebook rolls out Recommendations Bar, claims tripled click-through rates
Looks like Facebook’s taken a leaf out of Twitter’s “search and discovery’s where it’s at” book. The world’s largest social network today announced that…
Advertising to drive social’s $16.9bn in revenue for 2012
Think General Motors’, now reversed, decision to pull its Facebook advertising had the industry rattled? Think again. Social media is set to bring in…
