Five years ago, launching a decent streaming platform took millions. Now? A teenager with a laptop can build something that reaches millions. That shift…
Is social media spend spent?
Ask anyone in the know where companies should be spending their cash and 98% of the time the answer will be a resounding “on…
The Olympic Games: losing money on social, but not for the reason you think
The Olympic Games, to be held in London from 27 July, are being heralded as the first social media games, where the ubiquity of…
Don’t count social media followers, measure engagement rate
Look, social media is important for business, we all know that. But being on the right platforms is just the tip of the iceberg….
London Eye hosts the first Twitter based, positivity-powered light show
Think measuring sentiment in social media is difficult? Try using it to power a light show on one of London’s most iconic landmarks. But…
