South African Tourism is a statutory body whose main object is to promote tourism to and within South Africa, by marketing the country as…
Am I alone or does it feel like the rush of the dot.com era is back? In terms of innovation on the world wide…
The fundamental art of linking is something online media could learn from the blogosphere….
Without linking there wouldn’t be an internet. It’s the web of links that leads a user from website-to-website that essentially creates the thing we know as the world wide web. Many commercial online media publishers hate linking from their websites to the “outside”, especially when there’s a competitor involved. It’s a protective, “walled garden” mentality, prevalent in many traditional media businesses, which doesn’t translate particularly well on the wild world wide web. It’s pretty silly, because linking is the whole point of the web.
This where the blogosphere could teach online publishers a thing or two…. read on
Vinnie beat me to blogging this post (just what does he do all day???). So I’m going to link to his blog about it….
The media world is undergoing profound change. We know the great catalyst for these changes has been the onward march of the digital age and the arrival of the internet.
This changing mediascape is often incorrectly portrayed as a battlefield, with two main skirmishes on the go. In the first “battle”, the soldiers have grown weary or just rather bored. This battle involves traditional media (newspapers, radio, TV) versus online media. The second “battle” is a much more interesting to look at. This skirmish involves mainstream media (which in this instance includes online publishers as they mostly practise traditional journalism) versus citizen media, which includes bloggers, vloggers and podcasters….