Side hustles are no longer optional in South Africa. With food inflation still above 8 percent and electricity, transport and mobile data costs climbing…
The Tamagotchi nature of social networks
A significant part of my day is spent maintaining my profiles on my social networks: Twitter, Facebook, LinkedIn and now Google+. Some of my…
Twitter now looking to monetise from ecommerce
Twittter chief executive Dick Costolo has announced that in addition to its current money-maker, advertising, Twitter — in keeping with its monetisation drive —…
Google +1 over Facebook Like and is it worth it?
Google’s +1 service is akin to Facebook’s “Like” system, but, unlike, well, Likes, it’s applicable to the whole of the web – think of…
Viral Math: The mathematics behind social media engagement and reach
Over the past few years I’ve developed two models of contagious content: R0 (pronounced: R Naught) and Zarrella’s Hierarchy of Contagiousness. Because of the…
