Sony is making a bold statement in South Africa, and it’s one that vibrates. The tech giant has just unleashed its new ULT POWER…
Viral Math: The mathematics behind social media engagement and reach
Over the past few years I’ve developed two models of contagious content: R0 (pronounced: R Naught) and Zarrella’s Hierarchy of Contagiousness. Because of the…
South Korea clamps down on pay-for-praise bloggers
Officials of South Korea’s fair trade watchdog said they were intervening in the practice of influential bloggers who get rewards from companies in return…
Will there be a direct marketing exodus from Facebook to Google+?
It’s safe to say that news channels are now in the calm-after-the-storm phase concerning the initial Google+ stab at Facebook. The social giant’s speedy…
Thoughts on Google+ by the world’s social media gurus
Google+ is still new to the field, but it’s already shaping up to be Google’s most successful social media effort to date. While some…
