South Africa has crossed one of its biggest economic milestones of the decade, officially surpassing pre pandemic international arrival numbers and positioning itself for…
Tips to protect your profile as Google+ malware increases
Only launched at the end of June, Google+’s growth — having already reached more than 10 million users in its first weeks — has…
Viral Math: The mathematics behind social media engagement and reach
Over the past few years I’ve developed two models of contagious content: R0 (pronounced: R Naught) and Zarrella’s Hierarchy of Contagiousness. Because of the…
Non-profits: The seriously simple Twitter strategy (Part 2)
We covered the core principles in Part 1 of how to have a rock-solid, easy to manage, and Seriously Simple Twitter strategy. It’s all…
Nevermind information overload, we live in an age of conversation overload
I can deal with information overload — if I didn’t get to read that special article everyone is sharing then no big deal. But…
