The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
20 ads that went viral on YouTube
Social media has changed the nature of advertising. Companies target consumers through Facebook, Twitter and YouTube. Going viral used to be an organic process,…
Six ways to combine mobile marketing with social media
We’re all spending more and more of our online lives on social networks. For many, these services have become the hub of their online…
Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet
Google enlarged its beta test group for Dynamic Search Ads (DSA) this week in order for larger clients like retail chains to take advantage…
Josh Spear: ‘Collective Action’ and ‘New World Economies’
“When I was old enough to talk, I told my parents I wanted to sell ideas,” says Josh Spear. He must be a rich…
