The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Social branding: You can’t ignore it any more
A company’s brand is a complex, social construction created around your products and business. The impression of a brand comes not just from what…
Toy maker launches social media campaign to rekindle a great romance
Facebook users are being asked to vote on whether one of the most iconic US couples ever should be reunited after a seven-year split….
8 of the best (and worst) email subject lines
You have around 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email campaign, so…
Is digital marketing becoming the new traditional?
One of the “Big Discussions” in advertising at the moment concerns the growth of digital, and the effect it is having on the industry…
