The South African Police Service is the perfect example of this experiment to understand the limit at which employees can share content in work…
The banner is not dead, it’s just diluted
Not a day goes by without someone proclaiming the death of the banner ad. The banner ad is far from dead, and we’re not…
Online advertising spend to shoot past newspapers in US
Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said…
Cell C had no choice but to like Nando’s ad
Can you imagine the scene? Nando’s marketing team, agency, digital team and PR trying to work out the best time to release the Nando’s…
Transmedia: The missing ingredient in Nando’s CEO campaign
Guerilla advertising is one of my favourite mediums of all time. It all started with staged conversations and fights in cinemas (I can’t quite…