Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
How to hijack an iceberg
I love Cape Town’s mythical iceberg. And so it seems, do a lot of other people. After none of the “official, big-name” brands jumped…
10 tips for creating effective online ad copy
There is a mind-boggling array of different online platforms for getting your marketing message across: From classic display banners through to text-based advertorials, tweets,…
Clothing giant Gap feels social media heat, scraps new logo
In another clear sign that the social media masses are exerting tremendous influence over corporates, American clothing giant, Gap, decided to scrap its new…
Cell C ordered to withdraw ‘4Gs’ campaign
The Advertising Standards Authority (ASA) on Thursday ruled that Cell C’s new 4Gs campaign is “dishonest” and “misleading” and must be withdrawn with “immediate…
