The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
5 tips on the delicate art of sponsored tweeting
“Tweet trouble as top celebs face crackdown” squawked the headline in a major newspaper’s media and marketing section. I wondered if Lady Gaga was…
Liqui-Fruit ‘viral’ video stunt: Winners announced
It’s been more than two months since South Africans spotted their first “icebergs” dotted around different parts of the country. The stunt turned out…
Online advertising spend to shoot past newspapers in US
Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said…
Cell C had no choice but to like Nando’s ad
Can you imagine the scene? Nando’s marketing team, agency, digital team and PR trying to work out the best time to release the Nando’s…
