The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Five of the worst international social media campaigns
Yesterday, we looked at some of the best examples of viral marketing to come out in recent years. But for every success story, there…
Mobile marketing needs a great leap forward
Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington…
Will Google Instant distract from Google Ads?
I went to the launch of Google Instant yesterday morning. It’s a major overhaul of Google search in that it seeks to lessen the…
Cell C: Is it too late to course-correct?
I had coffee with the real Cell C CEO, Lars Reichelt, last Monday. Our meeting went on longer than I had originally expected and…
