The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
How to create a marketing campaign using YouTube
YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing…
5 tips for getting the most out of your Facebook ad campaign
Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and…
4 reasons why Cell C’s full-page apology was a masterstroke
On the 28th of July, comedian Trevor Noah posted a skit that poked fun at South African cellphone companies on YouTube. In spite of…
5 reasons to use Facebook adverts instead of Google Adwords
For well over a decade Google’s iconic self-service advertising system has been connecting businesses to potential customers cheaply and efficiently (while generating billions of…
