The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
A World Cup marketing lesson: You can’t own the flag
If there is one valuable lesson for marketers and advertisers this World Cup season, it lies in the fact that big brands don’t own…
A quick-ish guide to the SA digital agency landscape [update]
Update: Read The Memeburn guide to the SA digital agency landscape for a comprehensive and up to date look at the space. I think…
Six attitude deal-breakers for social media success
If you’re panicking about not being onboard the social media marketing train, the bad news is that it’s unlikely to slow down anytime soon….
A basic guide to AdWords and search
The highest proportion of a marketing budget is typically spent on offline media advertising, the interruptions during your favourite TV show, or the print…
