There’s usually something at the cause of a shift in pattern, and looking past Black Friday’s whirlwind, there was a definite shift in consumer…
Extreme Makeover: Getting unsexy or difficult brands onto social media
Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…
iAds: How Apple is putting more sheep in the walled garden
It has not been long since Apple’s acquisition of Quattro Wireless and their clamp-down on location-based mobile advertising. At the time many industry analysts questioned…
‘First ever’ crowdsourced ad competition to showcase SA
South Africa’s International Marketing Council (IMC), custodian of Brand South Africa, is sponsoring a first of its kind online ad competition to crowdsource creativity…
Nandos strikes with Confed Cup viral campaign
It’s so rare that Bafana Bafana win, so when they do we revel in it. For some inexplicable reason, we also particularly revel in…
