Large Language Model ChatGPT has received an upgrade in the form of voice and image capabilities. OpenAI confirms that the language model offers a…
Online is no ‘threat’
It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind….
Where are users looking on my webpage?
Have a look at this Google “heat map” that I took from www.google.com/adsense/tips. It shows, according to Google, the locations on your website that users tend to focus on. Google uses this as a guide to show you where you should position Adsense on your site — or any other kind of advert for that matter… or if you don’t like adverts just put important content there. It is an interesting demonstration of where users tend to look on a site.
’The future of advertising is the internet’
The future of advertising is the internet. And that’s not from my mouth. It’s from Bill Gates’. At an Interactive Advertising Bureau (IAB) conference…
The future of online advertising
net savvy The future of online advertising Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much…
