The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
A cellphone & the power of the blogosphere
I’m a gadget freak. Need the latest with most buttons. Gotta have Gotta have… you know how it is. It’s an expensive little vice…
It’s about branding, stupid
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
The Google plan: sell advertising everywhere
Those clever guys at Google… they’re planning to “organise the world’s information”, but also they should add that after organising that information, they’re going…
Online is no ‘threat’
It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind….