Ads & Marketing

It’s near-impossible to capture the undivided attention of today’s consumers, who routinely multitask across a number of devices, media and channels during the course…

From as far back as the wall-to-wall carpet days in Sun City, each host location for the Loeries has brought its own flavour to…

Most often, small businesses assume that organic search engine traffic with an excellent SEO campaign is all that is required to get the best…

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can’t all be Red Bull overnight, but while everyone…

Of all the marketing channels available to marketers, email is still the most effective. According to an article published by Mc Kinsey, email remains…

Over the past couple of years, the digital landscape in South Africa has shifted dramatically. We’ve seen international advertising players invest in the market,…

This year, the Cannes Lions International Festival of Creativity was not a happy hunting ground for South Africa’s digital agencies. In fact, the only…

How do you ensure that your business remains relevant in an age where technology evolution is taking place so rapidly? What is the best…

A good proposal is the backbone of a successful sale. A creative, concise and well-written document can convince prospects who need more ‘proof’ of…

During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David…

Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for…

Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on…