Ads & Marketing

Make sure your target audience knows who you are

How well do you understand your target market and do you really know where you can find them online? Do you know what they…

The top 5 B2B marketing channels, and how to ace them

There are a host of B2B marketing channels available to us. But with limited time and resources, where should we be concentrating our efforts…

What will your digital marketing toolkit look like 5 years from now?

As marketers today, many of us already feel a bit overwhelmed by all the new things going on – after all, how many of…

Traditional agencies dominate 2015 Loeries rankings

The Loeries, South Africa’s most prominent advertising awards showcase, has announced its official rankings with the traditional big agency players continuing to dominate. Taking…

5 steps to ensuring better ROI from data

To remain relevant in a world where digital disruptors such as Amazon, Uber and AirBNB have built global businesses through data-driven technology and consumer…

Online destination marketing done right: take me to the Kasbah, by way of Google

When you think Morocco, think the movie Casablanca. Imagine Bogart, Ingrid Bergman and you and the wife having a whisky together down in Rick’s…

Context is king in the next wave of digital marketing

I recently attended a discussion with some colleagues and key clients WPP STREAM Africa, around how to target digital marketing messages at an elite…

The great podcast resurgence and the rebirth of radio

Like one of those birds that are attracted to shiny jewellery, I love new gadgets and new technology. As someone with the expensive Early…

If you’re not using data, it’s pretty likely your PR strategy sucks

Online PR offers companies exposure online through social media, industry news websites and blogs. You are able to reach customers through niche websites, which…

Give your audience choice, don’t use non-skippable YouTube ads

Imagine walking in a mall, browsing through the shops and suddenly an invisible barrier appears in front of you, forcing you to now spend…

Digital marketing in 2015: it’s all about transparency and personalisation

Avi Dan of Forbes Magazine recently revealed what he predicted would be the top 10 future trends for 2015 in marketing. Two trends caught…

Look who’s talking: 10 ways to use content in 2015

In an era defined by dwindling attention spans and voracious content consumption across multiple devices, cutting through the proverbial clutter has never been more…

6 media trends set to go massive in 2015

The media industry is following an “adapting approach” to delivery for clients, driven by the way technology is evolving the way we communicate or…

Here’s how to get your website ready for engagement in 2015

The holidays are here, and while some businesses are scampering to leverage the season for all its worth from a sales and revenue perspective,…

5 digital marketing trends that you will encounter in 2015

With the New Year just around the corner, digital marketers are already looking at the 2015 calendar and seeing where they can improve on…

Here’s how to hit the sweet-spot where ORM and SEO meet

ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone…

There’s massive potential for targeting impulse buyers online

If you are anything like me, you are in full online shopping mode. After warming up with Black Friday and Blue Monday I am…

Twitter is not a strategy: why digital marketing should be all about the customer

Business is in flux. We suffer from disorientation wrought by tech- nological change. Convention has been upended, and the digital world — a universe…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Nio Firefly brings Galaxy design to compact EVs

Google Cast and other Christmas goodies for Rivian

GM switches-off Cruise control on $10bn robotaxi project