In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
Personalisation should always be the number one goal in all your digital marketing efforts
In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated that: “Personalisation will enable firms…
What can brands do to curb the rise of the content zombie?
With The Walking Dead TV series being all the rage, the gruesome image of what’s known as ‘walkers’ (AKA zombies) tearing someone’s stomach open…
What does it take to make it in digital marketing?
Before I got into digital marketing I was an accountant. Yup, I was one of those little boring men in grey suits stuck behind…
Location-based marketing could still be mobile’s ultimate saviour
Once the cutting-edge tactic of the marketing world, mobile has come a long way from its early days of SMS marketing and incentivized downloads….
