The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Trouble with the law: could your Adwords be infringing on trademarks?
The issue of Adwords has become increasingly important in trade mark law. When you buy a word from Google as an Adword, this has…
Disaronno hits Vine to give its mini music fest some mini video creativity
Vine may still be newbie on the social media scene, but it’s already being used by major brands to share quirky six second long…
12 ways to nail that digital advertising award
The very first time I attended the Loeries (South Africa’s largest advertising awards) at Sun City back in 2000, I danced with Lowe Bull…
If you need a how-to on real-time stunts, look at Greenpeace.
Both sides won in a real-time stunt with high stakes. Yes, it was dangerous. Yes it will likely not stop anything but you have…
