The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Fighting iSheep and Samsung fans: take a look at the new Windows Phone ad
Mocking your competitors to sell your own product is nothing new — after all, Samsung’s been poking fun at iPhone users and BlackBerry devotees…
Apple’s new iPhone ad: beautiful nothings
Apple’s new iPhone ad is beautiful. It doesn’t really say anything — there’s only one line of narration, but man is it pretty. The…
4 hot tips to remember when creating a social media editorial calendar
One thing I’m often asked by clients when they want to start with a social media marketing campaign to enhance their digital footprint is…
How to use social media as a lead-generating powerhouse
If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex business equipment and services…