Advertising and Media

Samsung exec: anti-iPhone ads worked a treat

Have you ever wondered what effect those anti-iPhone ads from the likes of Samsung and Nokia might have? Well apparently, for the Korean electronics…

HTC brings in Robert Downey Jr for massive ad campaign [video]

HTC’s had a hard time of it over the past few years. While it initially looked like a promising contender for the de-facto Android…

Mobile messaging campaigns: why you need to look beyond the obvious

Very often when we think about mobile; we confine ourselves to think about MMS, SMS and then, by extension, email. These are the traditional…

How a campaign goes viral: the Douwe Egberts example [Infographic]

Can we make this go viral? If you want to make anyone in a decent digital agency cringe, ask them that question. They hate…

Nokia takes another swipe at iPhone camera in latest ad

Not content with labeling iPhone users as Zombies, Nokia’s taken another swipe at the iPhone camera with its latest Lumia ad campaign. This time…

5 reasons why Amazon’s Jeff Bezos bought The Washington Post

The news that Amazon’s founder and CEO bought The Washington Post for US$250-million sent shockwaves simultaneously through the media and tech industries today. Old…

Oriella Survey: Journalists are working harder, better, faster, longer

The Oriella PR network, an alliance of 17 communications agencies in 20 countries around the world, has recently concluded its third annual survey of journalists….

Newspaper paywalls are freemium business models

Newspaper paywalls have been criticised by many people in geek communities across the world and also by popular journalism bloggers such as Clay Shirky,…

A few tips on understanding the relevance of ad keywords

So you’ve spent a fortune on search engine marketing, but you’re not getting the results that you had hoped for. You think you’ve covered all…

The importance of familiarity and search engine marketing

Search Engine Marketing (SEM) is a mysterious mix of art and science, but for the purposes of this article, we can conceive of it…

Interview: Walter Pike on mobile, Google and augmented reality

Walter Pike is a South African marketing maven who has embraced the digital age with unusual clarity of vision and foresight. We got in…

Wake up! You can’t crowdsource everything

A recent story in AdAge, entitled “The ‘Craigslist Effect’ Spreads to Content as Free Work Fills Supply”, is getting quite a lot of attention….

Apple iAds: Exploring the good, the bad and the ugly

Apple’s announcement in April of its own proprietary advertising platform, iAds, has created quite a stir. Set to have begun running on 1 July,…

Twitter breaks news, but will it break journalism?

Twitter’s value to breaking news quickly and efficiently is beyond doubt, but the accuracy of the news being reported is far from perfect. This…

Four alternatives to YouTube for video marketing

When it comes to video marketing, YouTube is usually the first video-sharing site that people think of when considering where to submit their video…

Move over mobile, what about web apps?

Apps developers are rushing to mobile en masse yet there is another large market, says Joseph Puopolo, director of marketing at OPENapps, and it’s…

Newspass: Why Google’s paywall plans may just work

Google has been quietly testing a new paywall system for publishers it is calling “Newspass”. According to Italian newspaper La Repubblica, Google has been…

Interview: Helen Zille on Twitter, Facebook and why Julius Malema isn’t interesting enough to follow

Western Cape Premier and Democratic Alliance Leader Helen Zille has taken charge of all the web has to offer; including a Facebook Page, Twitter…

Twenty useful tips for dissecting mobile web design

With the current surge in popularity of smartphones and web-capable phones, increased focus has been put on designing for mobile. There are however some…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel