Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Innovation, health and wisdom in the digital age: why Cannes isn’t crap
While eating duck breast with strawberries on a bed of bulgur wheat laced with raspberry jus I decided yesterday that Cannes is not crap….
New Nando’s ad takes a leaf out of the Old Spice book
Check this out. It’s the new ad for fast food chicken franchise Nando’s. Notice anything familiar about it? Nope? Cast your mind back a…
Hacktivists ‘Anonymous Africa’ attack South African news site IOL
Independent Newspapers has confirmed that its subsidiary IOL suffered a denial-of-service (DDos) attack yesterday, rendering the popular news website unavailable for hours. Behind the…
Traditional SEO copy: is it still feasible?
“For those of us who aspire to be original, predictability can be the worst kind of banality.” – James Spader, as Alan Shore, in…