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ROI: The forgotten metric
Online advertising has been going from strength to strength since the first banner ad was served by AT&T in 1994. AT&T knew people would…
Four ways to become an SMS copywriting stud
SMS promotions work because they provide a one-on-one dialogue with customers. It is the most targeted and personalised means of communicating, yet also the…
Opportunities in growing mobile entertainment market
Anyone who still believes that mobile gaming is the domain of the spotty teenage boy urgently needs to update their thinking. All age groups…
Social media marketing: Where is it headed?
Social media is seemingly the greatest marketing strategy since the advent of the thirty second radio spot. But where are we going to go…
