The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
Email marketing and the challenges of the Freemium model
Freemium is a business model that works by offering a product, such as software, at no cost while charging a rate for advanced features…
Fear and loathing as Amazon looks to deforest the ESP market
Amazon Web Services (AWS), Amazon.com’s cloud computing division, has announced that it is entering the Email Service Provider marketplace with the launch of a…
Wikileaks faces fire after exposing sensitive US sources
Following the latest dump of highly classified diplomatic cables by Wikileaks, the United States and others have expressed concern over risks the release presents…
Digital marketing at real world events: Is it just hype?
There are a multitude of marketing opportunities out there every single day just waiting to be taken advantage of, but does having a clever…
