F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Vodacom making huge progress towards losing the war with Cell C
Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often…
The ‘hyper-fragmented’ state of the music industry: Where to from here?
The digital, online revolution has had a profound effect on almost every industry you can think of. But perhaps the hardest hit of all…
Your brand and mobile: How to make it all happen
Advertising campaigns used to be every marketers logistic nightmare. From the initial executive pitch to allocating resources, time, banners and newspaper ads, logos, video…
Advertising Apple: From the Mac to the iPad 2
Since the first Apple products hit the market in late 1976, the company has been creating memorable ads that began by educating the public…
