A New Chapter for OPPO in South Africa OPPO South Africa has appointed Jace Chen as its new Chief Executive Officer, signalling a shift…
Woolworths: The shifting nature of brands
It’s no surprise to me that brand after brand make the same mistakes when responding to online, and especially social media, attacks. From the…
Who is the most powerful editor in the world?
Mediaite.com is an online and print analysis site which is exhaustively documenting the relative influence and power of the top-ranking editors in the world….
10 tips for creating effective online ad copy
There is a mind-boggling array of different online platforms for getting your marketing message across: From classic display banners through to text-based advertorials, tweets,…
Clothing giant Gap feels social media heat, scraps new logo
In another clear sign that the social media masses are exerting tremendous influence over corporates, American clothing giant, Gap, decided to scrap its new…
