Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Intel launches newsroom to tell own stories
I’ve been writing a lot about how every company is a media company and Intel is one of those companies that understands this idea very…
10 tips for creating effective online ad copy
There is a mind-boggling array of different online platforms for getting your marketing message across: From classic display banners through to text-based advertorials, tweets,…
Clothing giant Gap feels social media heat, scraps new logo
In another clear sign that the social media masses are exerting tremendous influence over corporates, American clothing giant, Gap, decided to scrap its new…
ScribbleLive: Live media technologies for real-time newsrooms
I recently met with Michael de Monte, CEO of Scribble Technologies, based in Toronto, Canada. The company offers a very interesting media technology called…
