With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Lies, damn lies & metrics — the death of digital media
Metrics are the most believable of lies. They come pre-packaged with cause and effect, giving us the comfort of feeling our actions have led…
Publicis to acquire The Creative Counsel for ‘R1bn’ in biggest ever SA agency deal
Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire…
It’s time for SA’s digital media industry to have a serious conversation about ad viewability
South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the…
Following consumer pathways through a multimedia world
Today’s consumers rely on a range of devices for inspiration, information, communication and entertainment – laptops, mobile phones, tablets, television, radio, gaming consoles and…
