Advertising and Media

How to help your sales team produce their own proposals without creating a marketing nightmare

A good proposal is the backbone of a successful sale. A creative, concise and well-written document can convince prospects who need more ‘proof’ of…

Lies, damn lies & metrics — the death of digital media

Metrics are the most believable of lies. They come pre-packaged with cause and effect, giving us the comfort of feeling our actions have led…

In digital, the idea is not in the execution

During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David…

Want to beat your competitors online? Focus on magnetic content

Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for…

6 lessons we can learn from Nelson Mandela about dynamic storytelling

Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on…

Publicis to acquire The Creative Counsel for ‘R1bn’ in biggest ever SA agency deal

Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire…

It’s time for SA’s digital media industry to have a serious conversation about ad viewability

South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the…

News via chat app: BBC uses WhatsApp, WeChat to report Indian elections

When India last held a general election in 2009, the country had fewer than 50-million internet users – a mere four percent of the…

3 ways non-profits can do digital marketing like a hard-nosed business

As pessimistic as views of the future can get, the striking truth is that philanthropy is growing. Meanwhile, more than a billion people have…

5 things you need to know about converting followers and likes into sales

Your followers and fans on the social web consist of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…

Data journalism is changing the way we report elections: here’s how

Whenever there’s an election in any democratic country, its — and sometimes the world’s media — goes tends to be put on full alert….

Mass mobile marketing campaigns: why basic tech works better

The emerging markets mobile landscape does not, as yet, reflect those of more mature economies. Indeed, the smartphone penetration levels in a mid to…

New Pepsi football ad lets viewers take control of the plot

Excitement for the Soccer World Cup is building fast and Pepsi is doing its bit to add to it. The soft-drink mega company has…

Emerging markets catching up slowly as digital adspend to hit $137.53bn

If you’re looking for a decent slice of the global digital advertising pie, you’re still much better off being in North America than pretty…

Yes, Facebook’s killing your page… now grow up and stop moaning about it

This may be something of an unpopular opinion, but I honestly don’t understand why everyone’s up in arms over Facebook’s decision to be what…

Here’s why you need automation in your online marketing campaign

Take any course in marketing and you’re guaranteed to learn about the consumer decision-making process. In a nutshell, the consumer decision-making process is the…

This brand ‘broke up’ with Facebook and Facebook doesn’t really care

If you’ve been anywhere near the internet recently, you’ll have seen them — the posts alleging Facebook is pushing brands’ updates down in their…

Measure these 3 non-financial marketing metrics and optimise your growth

As a marketing executive I’ve learnt that marketing strategies may require adaptations as the implementation process unfolds. Yes, even the best strategies! All businesses…

Do you suffer from these 6 misconceptions about content marketing?

It’s a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays. Content marketing…

What a Californian earthquake can teach us about the future of journalism

Writing a one column news story using the five Ws and one H — Who, What, Where, When, Why and How — is pretty…

Can the paid, owned and earned media model really be adapted for content marketing?

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…

TCL South Africa Unveils 2025 Mini LED TV Range with Wide Viewing Angles

RIP Skype Microsoft Pulls the Plug on a Digital Pioneer

SITA pushes back as Home Affairs eyes IT exit

EmpowaEntrepreneurs 2025 Targets Africa’s High-Growth Founders and Investors

French No-Code Pioneer Tinkso Secures Strategic Investment from SA Entrepreneur Henk Pretorius

IBM Think 2025: Enterprise Gen AI Moves Beyond the Hype

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV