Advertising and Media

The issue of Adwords has become increasingly important in trade mark law. When you buy a word from Google as an Adword, this has…

This is pretty cool. This year, instead of just touring university campuses, South African financial giant Rand Merchant Bank (RMB) is taking a digital…

We’re all accustomed to the generic narrative of hero vs. villain. We see it in Westerns, childrens animations, action films and even soppy romances….

Vine may still be newbie on the social media scene, but it’s already being used by major brands to share quirky six second long…

Both sides won in a real-time stunt with high stakes. Yes, it was dangerous. Yes it will likely not stop anything but you have…

Earlier this year, Digiday revealed how much brands are paying to take over the homepage of major sites across the web, and the results…