The entire outbound ecosystem is hitting a breaking point. AI tools have made it trivial to generate infinite outreach, and just as trivial for…
Google, Waze deal seems more likely by the day
Google is very close to inking a deal to acquire crowd-sourced navigation app Waze. Rumours have been flying about for the last couple of…
Twitter inks deal with ad giant WPP
Twitter has just signed a deal with global advertising giant WPP, which will apparently see the two collaborating more closely in future. The deal…
Absa launches mobile cash rewards system
African banking giant Absa today launched a new programme which will allow South African customers on its mobile rewards scheme to redeem cash rewards…
PR’s digital makeover means it’s more crucial than ever
For a while now PR has moved steadily towards securing a seat on the board. The fact that reputational damage is a huge business…
