Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
The ticking tax-bomb: is Google good for your country?
Ask someone to describe Google and they’ll most likely end up talking about a search engine that saved the web. If they’re a little…
Nice from far, but far from nice: big data can help retail bring everyone ‘up close’
It’s all about perspective. There are things, that looked at from afar seem perfect, but walk a little closer and the imperfections become glaringly…
The art and science of experiential marketing
People are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been…
Samsung’s rule continues as it expects to sell 10m Galaxy S4s in under a month
Samsung co-CEO Shin Jong-kyun has hailed the company’s new Galaxy S4 phone as its fastest ever selling gadget ever. The company’s new flagship smartphone…
