Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
The Meme: A powerful form of advertising
Although the term “meme” dates back to Richard Dawkins and his 1976 book “The Selfish Gene”, the more commonplace use of the term refers…
Vuvuzela iPhone app now a world-wide top seller
A Dutch mobile development company has shot to fame (or notoriety depending on your point of view) for building a Vuvuzela iPhone app that…
Four reasons why advertising doesn’t work in the way it once did
The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…
Financial Times crowdsources growth strategy with SA company
The London-based Financial Times, a leading global newspaper specialising in financial and business news, has commissioned a South African company to help it crowdsource…
