The Commerce Media Platform Flow has officially launched the world’s first and only shoppable audience marketplace – a powerful new platform where advertisers can…
Mobile apps far outpace mobile browsing, reveals study
When it comes to internet useage via mobile devices, applications far outpace browsing, even though both types of activity are available on almost two-thirds…
The importance of being seamless: From ‘marketing’ to ‘website’ in 3 easy steps
Much has been written about online marketing, whether it is search engine marketing, social media or viral videos. Much of it is also written…
Google TV – So What?
I can’t get excited by Google TV because no matter how fine the box is, no matter how great the wired and wireless connectivity,…
Online branded entertainment: Now sold in a bigger box!
I just watched an episode of Mad Men, but skipped the adverts. There’s possibly an irony to watching a TV show about advertising, but…
