Three South African schools have earned top global honours in the Inspired Builds robotics competition, a worldwide STEM challenge that involved 111 schools across…
SA's online newspapers set to grow
Francois Nel from the For the Media blog pointed me towards his blog recently (pretty good, I must say). This post in particular caught…
Bloggers can now enter major journalism award
Just noticed that the Telkom ICT Journalist of the year award now has a “Citizen Journalist” category, accepting entries from blogs or personal websites….
Online ‘permanence’
Imagine a world where you could actively sell advertising on archived content. Well, it’s here. Content on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent. In the world of the dead tree, articles have limited lifespans. You read your paper, then it’s used to wrap fish and chips, is thrown in the rubbish bin, or lives a lonely life of obscurity in some dusty library archive….
It’s about branding, stupid
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
