Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Pokemon or big data: can you tell the difference?
It’s 2pm on a lazy Tuesday afternoon. You’ve had lunch, you’re feeling sleepy, and likely also trawling the web to find something to do….
Big Data, machine learning is serving consumer wanderlust
Given the massive increase in the amount of data that companies – of all sizes and across sectors — are generating, it is no…
Here’s how big data is being used to fix traffic congestion
Big data is used for a lot of things. Most of the time, the focus is on what big data analytics can do for…
