New Nikon Coolpix P310 aims to take on Canon PowerShot S100

Nikon announced the 16.1MP COOLPIX P310 today — 1 February 2012 — which is the successor to the P300. The Canon PowerShot S95 and more recently the S100 are the benchmarks for pocket-size, high quality cameras offering extensive manual control, but the P310 is a very compelling option priced a full $100 cheaper than the S100.

Similar to the P300, the P310 has an ISO of up to 3200 and a lens that offers the same fast maximum aperture of f/1.8. New features include a lens-shift vibration reduction (VR) function which offers camera shake compensation equivalent to a four-step increase in shutter speed, a custom function button on the front of the camera that will help the user access presets quickly, and new onboard software for editing the camera’s 1080p/30-fps videos.

In addition to full manual, aperture-priority, and shutter-priority modes, the Coolpix P310 has a number of low-light modes that make the most of its f/1.8 lens and backside illumination CMOS sensor. As with the P300, recording movies happens at 1080p and the same 3-inch high, 921,000-dot LCD is on board.

As the P310 definitely looks a lot like Canon’s S100, it’s clear that Nikon is trying its damnedest to focus attention away from Canon and with its aggressive $329.95 pricing, it might just do that. For more information check out the full press release.

Here’s what Nikon wants you to know about the P310:

  • Backside illumination CMOS sensor with an effective pixel count of 16.1-million pixels enables capture of images exhibiting little noise at the high sensitivities required for night landscapes and pictures taken indoors under dim lighting
  • Lens-shift vibration reduction (VR) function that effectively reduces the effects of camera shake
  • COOLPIX Picture Control for optimizing images prior to shooting
  • Four Picture Controls
  • Options for fine tuning Picture Controls
  • Recording of full-HD movies for which exposure and color settings, as well as optical zoom, can be applied
  • 3-inch, approximately 921k-dot TFT LCD monitor with wide viewing angle offers bright display under sunny skies and clear viewing indoors
  • Nikon optical technologies for stunning landscapes and night landscapes
  • NIKKOR lens with fast maximum aperture of f/1.8
  • High refractive-index lens for a more compact body
  • 4.2x optical zoom lens with built-in lens-shift vibration reduction (VR)
  • A variety of shooting functions that enable the capture of photos as intended
  • 9 Special Effects that can be applied prior to shooting
  • 5 Filter Effects for editing photos after they’ve been taken


Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.