GameTrailers closing down after 13 years

Video game website GameTrailers (GT) has announced it will be closing down. The news came in the form of a tweet from the company’s official Twitter account:

Co-founder of GT, Brandon Jones, confirmed the news via his own Twitter account:

The decision seems to have been a sudden one as Jones went on to tweet:

Yesterday, GT uploaded video reviews for Firewatch and Unravel.

According to a post on the official GT Facebook page, it appears as though the company couldn’t keep up with the likes of YouTube and Twitch:

After 13 years, GameTrailers is closing down today.

When GameTrailers was founded in 2002, internet video was a revolutionary concept. YouTube wouldn’t be founded for another three years; consumer live streaming was nine years away. Back then, online game journalism was still dominated by text articles and static imagery. The most prestigious coverage still happened in print. If you wanted to watch a show about video games, you had to watch it on a special TV station that had 10 shows.

GameTrailers helped change all that. Today, game journalism is dominated by video: trailers, live gameplay, Let’s Plays, and news shows. Now there are millions of hours of content available at any time on your PC, your game console, your TV, and your phone.

We’re proud we helped bring this world into being. That is the legacy of GameTrailers. We’re grateful to all of our fans who helped make us successful. Thank you for your continued support over the years. It has been an adventure.

GT is no stranger to change. Founded in 2002, the company was purchased by MTV Networks in 2005 for an undisclosed amount of money. MTV Networks later restructured some of its properties, which merged Xfire and GT into Spike Digital Entertainment.

The company was then purchased by Defy Media in 2014 for an undisclosed amount. This purchase included a restructuring of GT staff, including management and layoffs. GT had another bout of layoffs in 2015.

Over the past 13 years, GT featured shows covering events, such as Blizzcon and E3, video game review shows, talk shows, and featured productions.



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