Say hello to Apple’s new Red iPhone 8 and iPhone 8 Plus

Red iPhone 8 series feature

Okay, so they’re not exactly “new”. What you’re getting here is Apple’s iPhone 8 and iPhone 8 Plus in their launch specifications.

But look at them! They’re red!

The Cupertino company on Monday launched its iPhone 8 series (PRODUCT)RED Special Edition, keeping up a lengthy tradition of relaunching their devices coated in scarlet. But it’s not all about the colour.

“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” wrote Greg Joswiak, Apple’s VP of product marketing.

Read more: iPhone 8 Plus review: a refined 7 Plus with wireless charging

Notably, the Red iPhone 8 and iPhone 8 Plus will be available in 64GB and 256GB storage guises, and will start from US$699.

These are Apple's new special edition (PRODUCT)RED iPhones
left right

Iphone 8 Plus Product Red 1

The Red iPhone 8 Plus from the rear is a stunner.

Iphone 8 Plus Product Red 2

Not much red can be seen from the front of the iPhone 8 Plus.

Red Iphone 8 Series 1

Both the iPhone 8 (right) and the iPhone 8 Plus.

Iphone X Red Folio

The iPhone X gets a red case, not a red body.

Red Iphone 8 Series 2

The base iPhone 8 also gets the red treatment, available in 64GB or 256GB versions.

Red Iphone 8 Series Feature

And although the iPhone X isn’t quite getting a similar lick of paint, it will receive a “(PRODUCT)RED iPhone X Leather Folio”.

Yeah. A red case. Exciting.

It’s clear that although philanthropy is a chief driver in Apple’s motivation for relaunching a Red device, the exclusion of the iPhone X does suggest it wants to give users a better incentive to purchase the iPhone 8 series.

Annoyingly, the special edition Red iPhone 8 series won’t be available in South Africa initially, but will be sold in other territories across the globe beginning today.

Andy Walker, former editor


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