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Humble Bundle has raised $200 million for charity through purchases
Video game storefront Humble Bundle has announced it has raised $200 million (R2.99 billion) for charity through purchases.
The company has sold more than 47 million bundles since it launched in 2010.
“From the bottom of our hearts, thank you to the Humble community for helping reach this incredible milestone,” Humble Bundle said in a blog post.
What is a Humble Bundle?
Humble Bundles are collections of games, books, and software that are available for a limited time. Originally, the bundles only featured indie material but they have since expanded to include all kinds of games.
The company offers flexible pricing on bundles, which means customers can choose how much they want to pay for them. Customers can also choose how to divide the money between Humble Bundle, content creators, and the charities they want to support.
Some of the organisations Humble Bundle has supported include Make-A-Wish, War Child, and WWF. The company supports a different organisation every month.
In 2013, the company launched the Humble Store to sell standalone games and other content. A portion of all purchases from the store also goes to charity.
It also operates a monthly video game subscription service where gamers can sign up to receive new content every month.
In May 2021, the company raised more than $1.17 million (R17.5 million) as part of its Humble Heal COVID-19 relief campaign.
In September, it hosted an exclusive event featuring Stephen King and his short story, Red Screen, with proceeds going to the American Civil Liberties Union (ACLU).
“We’re looking forward to helping raise the next $200 million for global and local charities, and to continuing to be a force for good in the world, together with all of you,” it added.
You can check out a video the company posted to celebrate the milestone below:
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Featured image: Humble Bundle