On January 20, 2025, during President Donald Trump’s inauguration festivities at Washington D.C.’s Capital One Arena, Elon Musk made a hand gesture that ignited…
Virtual twins create better cars
Virtual twins are a design concept often seen in persuasive presentations in the automotive industry boardrooms. As legacy OEMs struggle to match the product…
Supercharger network loses its leadership
Tesla and its Supercharger network is adored and revered by technologists and disrupters, with good reason. Legacy American and German car companies, the traditional…
R3 is the rightsizing of EV design
R3 and R3x are the design disruption EV product planners need to understand. The two most compelling EV car companies are a curious antithesis…
Ranger designers rethink mixed reality
Ford’s T6 series platform has truly become the brand’s global car of the 2020s. Everest and Ranger are built on the advanced T6.1 series…