With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Red Bull wings for Lucid – not Tesla
Red Bull is the standard for performance marketing. The Austro-Thai energy drinks company is a dominant presence in power sports, including its winning F1…
Pick-up trucks and Tesla-Trump politics
EVs have never been a core issue in American elections. The American auto industry’s Big Three make profits from large pick-up trucks and ladder-frame…
Supercharger network loses its leadership
Tesla and its Supercharger network is adored and revered by technologists and disrupters, with good reason. Legacy American and German car companies, the traditional…
R3 is the rightsizing of EV design
R3 and R3x are the design disruption EV product planners need to understand. The two most compelling EV car companies are a curious antithesis…
