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Businesses, agencies need to work together to truly grasp social ROI
Proving Social Return on Investment (SROI) is one of the most contentious issues around. An incredibly low percentage of businesses measure and give credit…
It’s called Windows 10: Microsoft surprises everyone with unexpected name, improved UI
It has been a bumpy ride for Microsoft’s Windows division since the release of Windows 8 two years ago, but its time of torment…
Why an obsession with Big Data is blinding brands from the truth
“Just because we can reach users on various device doesn’t mean they want us to reach them”, Brett Morris of advertising giant FCB says…
eBay set to spin PayPal off as separate company
It looks like ecommerce giant eBay has caved into the demands of activist hedge fund magnate Carl C Icahn and will spin PayPal off…
