CES has always been a place for spectacle, but CES 2026 feels more grounded. The gaming hardware on display is less about visual shock…
Sales Teams Are Hitting A Breaking Point With Cold Outreach
The entire outbound ecosystem is hitting a breaking point. AI tools have made it trivial to generate infinite outreach, and just as trivial for…
What automation can do for your business: A quick overview
Sponsored Automation is crucial to success in many different sorts of organizations. According to Gleanster’s study, marketing automation has been used by 80% of…
Personalisation and Automation – The Next Iteration of a Communication Legend
Believe it or not, the history of email as a means to communicate dates back to the early seventies. Many are of the view…
Determining the net asset value of your data en route to deploying marketing automation
Here are the key questions to ask, and processes to follow, before technology implementation. By JD Engelbrecht, MD: Everlytic With many organisations increasingly turning…