OpenAI has launched GPT 5.2, a major model upgrade now available in both the API and ChatGPT. It is described as the company’s most…
GPT 5.2 lands in the API and could reshape how SA builds with AI
OpenAI has launched GPT 5.2, a major model upgrade now available in both the API and ChatGPT. It is described as the company’s most…
Personalisation and Automation – The Next Iteration of a Communication Legend
Believe it or not, the history of email as a means to communicate dates back to the early seventies. Many are of the view…
Determining the net asset value of your data en route to deploying marketing automation
Here are the key questions to ask, and processes to follow, before technology implementation. By JD Engelbrecht, MD: Everlytic With many organisations increasingly turning…
How to compete in the ‘Trust & Attention Economy’ with a budget-friendly data and automation strategy
Leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. By JD Engelbrecht, MD: Everlytic As businesses and…
