The Commerce Media Platform Flow has officially launched the world’s first and only shoppable audience marketplace – a powerful new platform where advertisers can…
Zapper partners with Yoyo to offer easier payment
Payment platform Zapper has partnered with SaaS provider Yoyo to offer a single QR payment code for businesses that gives customers more flexibility. The integration means that there…
Social currency: the real value of conversations about your brand
Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed…
